Event Information

**Helpful Reminder: There is a COST associated with this event. See more details below**

COST 

We are offering this 4-part, self-paced course and access to all four Q&A Sessions for $400 per organization. A maximum of two participants per organization will be allowed under one registration fee. 

SUMMARY

Most nonprofits are missing out on up to $10,000 per month in Google search credits to drive donors, partners, volunteers, and ministry recipients to their cause.  

We want to share a step-by-step formula to help you successfully navigate this sometimes-confusing process to have your story (your incredible story), reach many more people, at a fraction of the cost of hiring a consultant, while jump starting your digital reach. 

This Digital Marketing Course aims to empower participants with the knowledge and skills to manage their Google Ads Grant accounts effectively. It will cover essential aspects such as understanding the account structure, navigating the interface, ensuring compliance with Google's policies, and optimizing the account for maximum impact. Participants will also learn how to configure account settings and generate insightful reports to measure and enhance the performance of their Google Ads Grant campaign. 

SUGGESTED PREREQUISITES

It is suggested that you already have an active Google Ads Grant account. If you do not have an active account yet, you may still join the course as long as you start the process of opening your account. 

OUTLINE

The bulk of the learning will be done through a 4-part virtual course as outlined below. 

• Part 1
  • An Introduction to Google Ads Grant
  • Account Structure & Navigation

• Part 2
  • Compliance & Optimization 

• Part 3
  • Keyword Selection & Ad Copy 

• Part 4
  • Configurations & Reporting

**Bonus** We will be providing live Q&A sessions every week to registered course participants, totaling FOUR live opportunities to discuss challenges, opportunities, and best practices for that week's content. Q&A Sessions will be conducted as a group forum and will be hosted by course instructor and Google Ads expert, Josh Kashorek (FiveQ Marketing). 

KEY OUTCOMES

1. A solid understanding of the Google Ads Grant program and its potential for your organization. 
2. Proficiency in navigating and structuring a Google Ads Grant account for better organization and efficiency.
3. Knowledge of compliance requirements and optimization techniques to run successful ad campaigns within the grant limitations.
4. Ability to configure account settings and utilize reporting tools to measure the impact and effectiveness of Google Ads Grant campaigns.
5. Confidence in managing and optimizing Google Ads Grant accounts to drive meaningful results for the organization's goals. 

COURSE ACCESS & PAYMENT

1. Please register for the Series. 
2. After registration, an invoice will be sent by Kristina Barry. 
3. Once invoice has been paid, an email will be sent with Course Access Code. 

Presenters

Featuring - Josh Kashorek

Marketing Director, FiveQ

Josh Kashorek is the Director of Marketing at Five Q. He's been in digital marketing since 2004 and especially loves leveraging data to create high performance marketing campaigns. WIth a passion for nonprofits he is driven to use his digital experience to help nonprofits generate real world impact. When he's not pouring over Google Analytics accounts, he likes to get outdoors with his wife and five kids.