Building a Sustainable Recurring Giving Program - Workshop
A Champion-Centered Path from First Gift to Faithful Partnership
9:00 AM - 10:30 AM EDT
Event Information
The journey from a champion's first gift to becoming a fully invested recurring giver in your cause requires intentional relationship building. With monthly recurring giving to nonprofits increasing year after year and becoming a preferred form of giving for many champions, it’s more critical than ever to develop this revenue stream. This workshop walks you through creating clear giving pathways and compelling impact language, then guides you in developing an onboarding process that sets expectations and builds trust from day one. Participants will leave with practical tools to grow sustainable relationships that benefit the giver, strengthen the organization, and advance the cause.
Presenters
Featuring - Ashley Baldwin
Area Director, Chattanooga, Mission Increase
Ashley Baldwin serves as the Area Director for Mission Increase Chattanooga. Ashley has been serving and leading in the nonprofit sector for over ten years. Through her work, she has developed a passion for strategic, sustainable, and relational generosity between ministries and champions.
Ashley graduated from Covenant College with a BA in Philosophy and Religion. She is a Ministry Venture graduate, Brock Fellow and Gotham alumni. She spreads the liberating message of generosity through her volunteer work with Generous Giving and The Generosity Trust.
Ashley is married to her college sweetheart, Ben and is a proud mother to her three young treasures, Ellie, Declan and Carmella. In her free time, Ashley enjoys coffee, good books, hosting friends in her home and making new family memories.